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MatchPoints uses key data points to intelligently match the right broker risk, with the right insurers, at the right time.

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Insurance Tech Trends: How Brokers Can Thrive in 2025

Predictions, Priorities, and Key Trends for 2025

We sat down with Steve Coles, Broker Insights’ Commercial Director – Brokers, to ask him about upcoming insurance tech trends and how brokers can thrive in 2025.

What’s one growth opportunity brokers might be overlooking in 2025? 

“Cross-selling, without a doubt. It’s often underused but a very powerful way to grow by offering existing clients a full coverage solution. While acquiring new business is always important, look at your current book – what gaps can you fill to enhance protection and deepen relationships, while driving growth? A clear win-win.”

What data and insurance tech trends should brokers watch this year?

“Artificial Intelligence (AI) is already a powerful tool transforming industries and evolving fast. We’re continually exploring how AI and tech developments can help us deliver even more value and capabilities for brokers. 

AI isn’t just the future; it’s here now. Embrace AI and other insurance tech trends to stay ahead.”

How can brokers work more efficiently with insurers in 2025? 

“Deploying a strategic placement strategy across the business is key – targeting the right risks at the right time with the right markets. Our MatchPoints™ functionality within Vision streamlines this process, connecting brokers with insurers most likely to write the business.  

This is our core expertise at Broker Insights, and it’s a cornerstone of success in today’s broker landscape.”

If you had a crystal ball, how will the broker-insurer relationship evolve in the future?  

“Market consolidation will continue to change dynamics. Following 2024’s activity, it doesn’t look like mergers and acquisitions are slowing down, meaning fewer regional brokers and expanding large brokers. Newly acquired books and broader product portfolios will bring opportunities and challenges, meaning brokers and insurers must continue adapting to thrive.”

What milestones and new capabilities will Broker Insights deliver in 2025, and how can brokers maximise their value?  

“2025 will be big for Vision and Broker Insights. Our latest Vision functionality will be released throughout the early part of this year and following extensive research and feedback, we’re really excited to discuss this with our broker partners.

Our principal goals remain the same – helping brokers improve operating efficiencies, save time & accelerate growth.”

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