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NEW! Propensity Lens - helps insurers predict the probability of winning new business Read More

NEW! Propensity Lens - helps insurers predict the probability of winning new business Read More

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VISION for Brokers

Reveal the best placement opportunities and place more business with key partners.

VISION for Insurers & MGAs

Discover untapped market opportunities, increase your efficiency and boost your bottom line.

MatchPoints™

MatchPoints uses key data points to intelligently match the right broker risk, with the right insurers, at the right time.

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About

Empowering Brokers and Insurers through data-driven decision-making.
Join our Vision for a stronger future in commercial insurance.

Insurance Decision Intelligence

Leadership team

Broker Insights was founded in 2018 by leaders in commercial insurance and is backed by experienced tech entrepreneurs.

Insurance Decision Intelligence

Leadership team

Broker Insights was founded in 2018 by leaders in commercial insurance and is backed by experienced tech entrepreneurs.

leadership team headshots chris

Chris van der Kuyl

Chairperson

Chris van der Kuyl is one of Scotland’s leading entrepreneurs working across the technology, media, gaming and entertainment sectors. Chris is most notably co-founder and chairman of multiple award-winning games developer 4J Studios, best known for developing Minecraft for Microsoft, Sony and Nintendo games consoles. He and fellow co-founder, Paddy Burns, launched Chroma Ventures, the investment arm of 4J Studios, in 2021.

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Peter Scott, CEO, Broker Insights

Peter Scott

Chief Executive Officer

With over 20 years of leadership experience in high-growth technology-based businesses, Peter joined Broker Insights as CEO following six months of working in an advisory capacity to the company.  Prior to this, Peter held senior interim roles in FTSE 100 and Private Equity companies including leading the joint venture between Dixons Carphone and Sprint in the US. With significant international expertise, Peter is excited to take Broker Insights to the next level in the UK and the US.

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fraser edmond

Fraser Edmond

President

Former Distribution Director at Aviva, Fraser has over 25 years’ experience in the insurance industry. He has led distribution, sales, marketing and proposition teams, gaining a unique perspective from a wide range of general insurance distribution models. A proven leader with an inquisitive nature, Fraser’s courage to challenge the status quo led him to co-found Broker Insights.

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iain crole

Iain Crole

Executive Vice President

Prior to co-founding Broker Insights, Iain gained a breadth and depth of broker relationships across the market as Head of Sales for Regional Brokers at Aviva UK. This meant he was well placed to help transform the commercial insurance market and solve engagement challenges between regional brokers and major insurers.

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Steve Coles

Steve Coles

Commercial Director - Brokers

Joining Broker Insights in 2021, Steve has been instrumental in expanding the UK business, attracting new partners to the platform, and leading the Broker Trading Team. With a distinguished career in the commercial insurance industry, Steve has held several senior roles and successfully managed his own business, showcasing his expertise and leadership within the field. Prior to Broker Insights, Steve was Regional Director at Arch Insurance, leading the Central Region across the Midlands & South West.

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Alun

Alun McGeoghegan

Commercial Director - Partnerships

Alun has been with Broker Insights since the launch of the first market proposition in 2018 and has worked in a variety of commercial leadership roles from customer acquisition through to strategic account management. Prior to Broker Insights, Alun worked in a variety of sales and distribution roles within Aviva’s Commercial Trading & Partnerships divisions, having joined on the graduate intake following completion of an LLB at the University of Strathclyde.

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melissa mentiplay

Melissa Mentiplay

Chief People Officer

Utilising expertise in coaching, leadership development and strategic analysis developed over a 20-year global career in Human Resources, Melissa helps to shape and build the vision for Broker Insights’ people and continues to strengthen our high-performing business culture. With a passion for employee wellbeing and inclusivity, Melissa ensures the frameworks and practices for empowering and developing our teams are robust, respectful, and recognise the contributions each team member makes whilst supporting their individual needs.

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leadership team headshots tom

Tom Duke

Chief Technology Officer

For the past two decades, Tom has worked with fast-growing companies to design and develop products that meet and exceed the needs of rapidly evolving industries.

Prior to Broker Insights, Tom was CIO at TVSquared, where he managed EMEA and US-based teams. He has also held senior-level positions at Brandwatch, iBAHN, Memex, Orbital Software and Vision Consulting.

LinkedIn >
john robertson

John Robertson

Chief Marketing Officer

John brings over 25 years of experience in sales, marketing and product management roles focused on business growth. Having worked with technology and data-led businesses, John’s main areas of expertise are brand development, go-to-market and customer acquisition strategies. He supports the growth of our business as it extends its product range and client base, as well as launches in the US. John is also a member of the Chartered Institute of Marketing.

LinkedIn >
steve noble

Steve Noble

Chief Financial Officer

Steve has over 20 years global business experience in a variety of leadership roles (both CEO and CFO) as well as a strong track record in corporate finance for a combination of PLCs, SMEs and an international professional services firm. He is a dynamic, driven and results focused business professional experienced in turning around profitability, driving sales strategies, developing culture, engaging transformational leadership and a commitment to the embedding of best practice in teams and organisational environments.

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