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VISION for Brokers

Reveal the best placement opportunities and place more business with key partners.

VISION for Insurers & MGAs

Discover untapped market opportunities, increase your efficiency and boost your bottom line.


MatchPoints uses key data points to intelligently match the right broker risk, with the right insurers, at the right time.



Empowering Brokers and Insurers through data-driven decision-making.
Join our Vision for a stronger future in commercial insurance.

Insurance Decision Intelligence

Leadership team

Broker Insights was founded in 2018 by leaders in commercial insurance and is backed by experienced tech entrepreneurs.

Insurance Decision Intelligence

Leadership team

Broker Insights was founded in 2018 by leaders in commercial insurance and is backed by experienced tech entrepreneurs.

leadership team headshots chris

Chris van der Kuyl


Chris van der Kuyl is one of Scotland’s leading entrepreneurs working across the technology, media, gaming and entertainment sectors. Chris is most notably co-founder and chairman of multiple award-winning games developer 4J Studios, best known for developing Minecraft for Microsoft, Sony and Nintendo games consoles. He and fellow co-founder, Paddy Burns, launched Chroma Ventures, the investment arm of 4J Studios, in 2021.

LinkedIn >
fraser edmond

Fraser Edmond

Chief Executive Officer

Former Distribution Director at Aviva, Fraser has over 25 years’ experience in the insurance industry. He has led distribution, sales, marketing and proposition teams, gaining a unique perspective from a wide range of general insurance distribution models. A proven leader with an inquisitive nature, Fraser’s courage to challenge the status quo led him to co-found Broker Insights.

LinkedIn >
iain crole

Iain Crole

Executive Vice President

Prior to co-founding Broker Insights, Iain gained a breadth and depth of broker relationships across the market as Head of Sales for Regional Brokers at Aviva UK. This meant he was well placed to help transform the commercial insurance market and solve engagement challenges between regional brokers and major insurers.

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alan sanderson

Alan Sanderson

Chief Commercial Officer

Alan brings a wealth of financial sector experience to Broker Insights. An extensive consultancy background delivering digital and change agendas within large organisations, coupled with platform and data knowledge, Alan is well placed to lead our UK commercial business activity across broker and insurer sales and management.

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melissa mentiplay

Melissa Mentiplay

Chief People Officer

Utilising expertise in coaching, leadership development and strategic analysis developed over a 20-year global career in Human Resources, Melissa helps to shape and build the vision for Broker Insights’ people and continues to strengthen our high-performing business culture. With a passion for employee wellbeing and inclusivity, Melissa ensures the frameworks and practices for empowering and developing our teams are robust, respectful, and recognise the contributions each team member makes whilst supporting their individual needs.

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leadership team headshots tom

Tom Duke

Chief Technology Officer

For the past two decades, Tom has worked with fast-growing companies to design and develop products that meet and exceed the needs of rapidly evolving industries.

Prior to Broker Insights, Tom was CIO at TVSquared, where he managed EMEA and US-based teams. He has also held senior-level positions at Brandwatch, iBAHN, Memex, Orbital Software and Vision Consulting.

LinkedIn >
john robertson

John Robertson

Chief Marketing Officer

John brings over 25 years of experience in sales, marketing and product management roles focused on business growth. Having worked with technology and data-led businesses, John’s main areas of expertise are brand development, go-to-market and customer acquisition strategies. He supports the growth of our business as it extends its product range and client base, as well as launches in the US. John is also a member of the Chartered Institute of Marketing.

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steve noble

Steve Noble

Chief Financial Officer

Steve has over 20 years global business experience in a variety of leadership roles (both CEO and CFO) as well as a strong track record in corporate finance for a combination of PLCs, SMEs and an international professional services firm. He is a dynamic, driven and results focused business professional experienced in turning around profitability, driving sales strategies, developing culture, engaging transformational leadership and a commitment to the embedding of best practice in teams and organisational environments.

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