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Driving Measurable Growth: The Benefit of Partner Strategy Setting in VISION

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In 2023, Broker Insights introduced the Partner Strategy Setting Tool within our award-winning VISION platform. Designed for commercial insurance brokers, this tool simplifies the process of evaluating potential placement strategy adjustments and showcases the financial benefits of increasing business with preferred partners over a set timeframe.

In application, brokers can use the tool to explore and simulate the feasibility of strategic changes to their placement strategy, and once set, to act upon the outcomes by deploying the strategy, via Vision, across their team.

Successful Strategy Setting in 2024

Analysis of the data within the platform shows that this feature has been enthusiastically adopted by brokers throughout 2024: 

  • 81 regional brokers set 273 individual strategies across 22 partner insurers 
  • £36m GWP was targeted for movement, which represented a 25% increase in the GWP the 81 brokers held with in-strategy insurer partners.
  • 75% of brokers successfully grew their GWP with in-strategy insurers, finishing the year 5% ahead of their combined goal.

Accelerating Momentum in 2025

Data analysis for February 2025 reveals a significant increase in the use of the Partner Strategy Setting tool by both regional and large brokers:

  • As of February 2025, 103 brokers (+27%) have active strategies 
  • These brokers are targeting growth with 32 insurer partners (+45%) 
  • The total targeted GWP growth has more than doubled to £78m (+117%) 

The Partner Strategy Setting Tool is delivering results for both brokers and insurers, with the key takeaway being neatly reflected in the adage: ‘What gets measured gets done’.

Targeting Growth with Appetite Matched Opportunities

By targeting growth within VISION, brokers can simulate the feasibility of the outcomes and act directly upon them, by deploying their strategy within the platform

Appetite matched opportunities are revealed when brokers use the Strategy Setting tool to work in unison with our Partner Insurers. If you want to make informed decisions, and drive growth through strategy setting, speak to your Strategic Account Manager or Broker Relationship Manager.

Want to work with us? Book a demo today.

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