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Blog: Data vs Insights

What’s the difference and why does it matter?


More and more commonly, we’re seeing “data” labelled as a solution to many business problems. While Broker Insights too use data, it’s our insights that help provide solutions, and create clear pathways for achieving your business goals.  

For context, let’s consider definitions (according to the Cambridge Dictionary): 

Datafacts and numbers, collected to be examined and considered [and used to help decision-making] 

Insighta clear, deep and sometimes sudden understanding of a complicated problem [or situation] 

The difference matters because raw data is exactly that – information lacking context or explanation. Insights, on the other hand, make the data make sense, providing understanding and allowing conclusions to be drawn.  

The Broker Insights platform analyses your business data and presents it back to you as insights, allowing actionable steps to be identified and mapped out, helping you reach your targets. As we move into 2023, we continue working tirelessly to further enhance your insights, and what they could mean for your business. 

To understand how we can support your business in more detail, contact Dave Smith, Head of Sales, today for a free platform demo. 

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