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NEW! Propensity Lens - helps insurers predict the probability of winning new business Read More

NEW! Propensity Lens - helps insurers predict the probability of winning new business Read More


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NEW! Propensity Lens Could Improve Your Efficiency and Increase Your Revenue

Propensity Lens

Propensity Lens is an addition to our award-winning Broker Insights VisionTM Decision Intelligence platform. Now available as an upgrade, Propensity Lens can help you to prioritise the business you are most likely to win.

This new feature enhances Vision’s recommendation capability by using AI-enabled learning to interrogate its aggregated dataset and predict the likelihood of policy movement from one carrier to another.

The propensity to win new business is displayed at a case-level, showing a high, medium or low likelihood of converting. The model has undergone rigorous testing to ensure reliability and efficacy.

Propensity Lens: Labels
Propensity Lens: Labels

Benefits of our AI-Enabled Propensity Lens for New Business

  • Improve pipeline efficiency: prioritise underwriters’ workflow – especially useful in peak times and for sales forecasting.
  • Improve sales efficiency: your team will save time by focusing on cases they are more likely to win.
  • Help to increase your quote rate: and reduce your decline rate.
  • Improve relationships with brokers: broker sentiment increases, and confidence in your ability to quote competitively is enhanced.
  • Increase revenue.

Fraser Edmond, CEO, Broker Insights, says:

This product is the first of many envisioned AI-enabled products for our partners. Providing insurers with a tailored pipeline of business opportunities based on their likelihood to win this new business is a game-changer. By harnessing the power of Decision Intelligence, we are empowering insurers to optimise their workflows, enhance sales efficiency, and ultimately drive revenue growth.

Also speaking about the launch, Andy Whiteley, Head of Data, Broker Insights, says:

Our model for insurers is extremely agile. The techniques built into our machine learning capabilities can be easily and quickly modified, meaning that we can add and update new variables to keep the process up to date with market trends and an insurer’s appetite. It’s a continuous review cycle that drives better outcomes and builds stronger insurer-broker partnerships.

This Lens which will help you prioritise the business you are most likely to win, is an optional extra.

Contact your Strategic Account Manager to learn more about upgrading Broker Insights VisionTM to include Propensity Lens.

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