Founded in 2018 by leaders in commercial insurance and backed by serial tech entrepreneurs.

Fraser Edmond - CEO

Former Distribution Director for Aviva, with over 25 years’ experience in the insurance industry. Fraser has led distribution, sales, marketing and proposition teams gaining a unique perspective, gathered across a wide range of general insurance distribution models. A proven leader with an inquisitive nature, Fraser’s courage to challenge the status quo led him to co-found Broker Insights, the award-winning insurtech start-up.

Iain Crole - EVP

Head of Sales for Regional Brokers at Aviva UK before co-founding Broker Insights, Iain’s depth and breadth of broker relationships across the market makes him well placed to help transform market effectiveness and solve engagement challenges between regional brokers and major insurers.

Sandy Cairnie - COO

Sandy’s global career has seen him lead the successful delivery of business-critical change and IT programmes for blue-chip clients in the financial and utility sectors, including insurance systems for General Accident. Sandy has also been a Director of his own company for over 20 years.

Chris van der Kuyl - Chairman

Chris’s success, profile and contribution in building technology, media and entertainment businesses
over the last 25 years is prolific. His impact has ranged from next generation video game development and the record-breaking and award-winning Minecraft phenomenon with 4J Studios, to building brightsolid into a
major data centre business. With findmypast.com and Friends Reunited, the brightsolid group built
significant interests in social networking, on-line dating and core genealogy. Chris chairs TV Squared,
a global analytics platform used by over 600 brands to analyse and improve TV advertising

Paddy Burns - Non-executive Director

Paddy has been at the heart of the games industry for over 25 years and CEO to the record-breaking
and multi-award-winning 4J Studios, known for the Minecraft phenomenon. Together,
Paddy and Chris have built up an enviable portfolio of technology-led business investments in many
sectors across the UK.

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